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Taking off with Ideas, Landing with Projects
Taking off with Ideas, Landing with Projects

Taking off with Ideas, Landing with Projects

ARCHITECTURE

200 Pages, 9.5 x 6.75

Formats: Trade Paper

Trade Paper, $26.99 (US $26.99) (CA $31.99)

Publication Date: May 2017

ISBN 9788494436925

Rights: US & CA

By Architect Publications (May 2017)
Architect Publications

Price: $26.99
 
 

Overview

Years ago, author architect Luis Alonso (Alonso Balaguer y Arquitectos Asociados) discovered that a good way to spend his time, was to use the airsickness bags with a more rewarding and inspiring purpose than what they were initially designed for. From there came the recycling mentality. To draw or sketch on them and in bulk. They are an ideal size as a basis for ideas, thoughts and sketches due to their dimensional restrictions, they compel him to produce a clean summary of what he wants to express, without wasting any space. Clearly synthesizing and representing only the necessary. The basic conceptual idea, the synthesis. Without dissipation, without fanfare, frills nor distractions. A total of 72 projects, many of them completed, some in the development phase and others "dormant, awaiting their opportunity": the constant frustration of the idea that did not materialize, from the words that never became actions. Welcome to a new use of these lovely bags! What a splendid design and just the right size!

Reviews

Established in 1978 by Luis Alonso and Sergio Balaguer, theirhead office is presently in Barcelona and they also haveoffices in Santiago de Chile, Rio de Janeiro, Sao Paulo, NewYork, Bogotá and Lima. Their 50- strong team specializes inArchitecture, urban planning, interior design, industrial designand graphic design.It is precisely that determined and unswerving internationalgamble which underlines and defines their present standingwith more than 700 projects and completed commissionsillustrating the geographically diverse extent of theiraccomplishments (Chile, Columbia, Peru, Kazakhstan,Ukraine,Poland, Morocco, Algeria, China......). Work whichincludes skyscrapers, sports centers, hotels, hospitals,commercial and leisure centers, housing projects,multifunctional buildings, etc.Their new workplace which they created is located in an oldrefurbished building known as «Espai Baronda», in Espluguesde Llobregat (Barcelona), and is an example of the how toregenerate disused buildings using new and innovativemethods of operating between public and private sectors,making interests and objectives coincide, and therebyoptimizing resources.Their most representative projects include the former LasArenas bullring reconverted into a Recreational and ShoppingCentre in Barcelona, the Hesperia Tower skyscraper inBarcelona, the O2 Wellness Centre and the InternationalAdvanced Medicine Centre (CIMA) in Barcelona, the 4 newskyscrapers in the Plaza Europa Square in l'Hospitalet, thenew Protos winery in Peñafiel and the two l'Illa del Cel towersin Diagonal Mar, Barcelolna.Buildings currently being designed or constructed include thetallest skyscraper in South America in Bogota (250 m), theIberdrola Business Training Campus in Madrid, the new Nasticde Tarragona football stadium and the Kazakhstan SportsPalace located in the city of Almaty.Their entrepreneurial mindset has led them to be foundingmembers of companies such as O2 Centers Wellness (14centres all over the country), Duet Sports (11 centres in thiscountry) or Ancient Baths in the USA.Likewise, they have just won a tender for the project andbuilding of the Olympic Village in Rio, 2016, for journalistsand referees.

Author Biography

Established in 1978 by Luis Alonso and Sergio Balaguer, their head office is presently in Barcelona and they also have offices in Santiago de Chile, Rio de Janeiro, Sao Paulo, NewYork, Bogotá and Lima. Their 50-strong team specializes in Architecture, urban planning, interior design, industrial design and graphic design. It is precisely that determined and unswerving international gamble which underlines and defines their present standing with more than 700 projects and completed commissions illustrating the geographically diverse extent of their accomplishments (Chile, Columbia, Peru, Kazakhstan, Ukraine, Poland, Morocco, Algeria, China...).