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Introduction

In our introductory PowerPoint, IPG Marketing Manager Lauren Klouda gives a quick overview of what we'll be sharing throughout our Social Media Boot Camp. She presents a general action plan that publishers, booksellers, and authors alike can use to build up their social media presence and ultimately guide their brand in the right direction and drive sales. We also share some examples of our own goals and tactics here at IPG. 



 

Alternate Formats:

Resources:

Questions? Want to sign up to receive updates? Check out our Social Media Boot Camp Submission Form!


 

February: Twitter

For the month of February, we will be focusing on Twitter – how to get started, craft goals, create content, and analyze your results. We will discuss scheduling posts, finding your voice, and how to generate engagement.


 

Alternate Formats:

Resources:

Questions? Want to sign up to receive updates? Check out our Social Media Boot Camp Submission Form!

Week Two: On the Blog


Tweet Louder: Popular Hashtags and Accounts for the Publishing Industry

Do you feel like you’re starting from scratch on Twitter? Confused about how to start gaining followers or finding accounts to follow? The IPG marketing team has put together a list of popular, trending hashtags as well as industry tastemakers to follow. Check out our post here


 

March: Facebook

For the month of March, we will be focusing on Facebook – how to tailor your content to garner the highest reach, how to measure your successes and duplicate those strategies, how changing algorithms will affect your ROI, and much more!


 

 

Alternate Formats:

 


 

April: Instagram

Coming Wednesday, April 5

 


 

May: Pinterest

Coming Wednesday, May 3

 


 

June: Blogging

Coming Wednesday, June 7

 


 

July: Recap

Coming Wednesday, July 5