Independent Publishers Group Logo

Sign up today...
for featured pop culture and science reads, books for kids and teens,special offers, bestsellers, and more, in your inbox!

Subscribe to receive special offers, monthly books suggestions, seasonal selections, and more!

Close
Smart Services
Smart Services

Smart Services

Competitive Information Strategies, Solutions, and Success Stories for Service Businesses

BUSINESS & ECONOMICS

256 Pages, 6 x 9

Mobipocket, $23.95 (US $23.95) (CA $24.95)

Publication Date: April 2002

ISBN 9781937290733

Rights: US, CA & UK

Information Today, Inc. (Apr 2002)
CyberAge Books

Price: $23.95
NOTE: You are attempting to order an e-book. Please see will it work on my eReader? for directions on how to enjoy this book on your eReader device.
 
Available on Amazon.com
 

Overview

A tool to help every service-oriented business catapult itself to greater competitive advantage

Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.

Author Biography

Deborah C. Sawyer is the president of the Information Plus companies, a group of firms providing research and consulting services to Fortune 500 corporations. She is the author of Getting It Right: Avoiding the High Cost of Wrong Decisions. She lives in New York City.