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Smart Services
Smart Services

Smart Services

Competitive Information Strategies, Solutions, and Success Stories for Service Businesses

BUSINESS & ECONOMICS

256 Pages, 6 x 9

Mobipocket, $23.95 (US $23.95) (CA $24.95)

Publication Date: April 2002

ISBN 9781937290733

Rights: US, CA & UK

Information Today, Inc. (Apr 2002)
CyberAge Books

Price: $23.95
NOTE: You are attempting to order an e-book. Please see will it work on my eReader? for directions on how to enjoy this book on your eReader device.
 
Available on Amazon.com
 

Overview

A tool to help every service-oriented business catapult itself to greater competitive advantage

Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.

Author Biography

Deborah C. Sawyer is the president of the Information Plus companies, a group of firms providing research and consulting services to Fortune 500 corporations. She is the author of Getting It Right: Avoiding the High Cost of Wrong Decisions. She lives in New York City.