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Sell What You Sow!
Sell What You Sow!

Sell What You Sow!

The Grower’s Guide to Successful Produce Marketing


304 Pages, 8 1/2 x 11

Formats: Trade Paper

Trade Paper, $28.95 (US $28.95) (CA $31.95)

Publication Date: December 2005

ISBN 9780963281401

Rights: WOR

New World Publishing (Dec 2005)

Price: $28.95


The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers’ markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.

Author Biography

Eric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals and the coauthor of The New Farmers' Market.