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Publicity Manager

FLSA Status: Non-Exempt
Reports to: VP, Marketing & Publicity
Employment Status: Full-time

The primary purposes of this position are to oversee and strategize publicity campaigns for select IPG client publishers; execute major media campaigns for Chicago Review Press, Triumph Books, and other IPG business units; offer publicity consultation and services to client publishers; and to own the IPG corporate publicity strategy. Additionally, this role is responsible for managing and developing the in-house publicity team. A team member in this role will represent IPG Press with the highest level of personal and professional expertise.

Responsibilities and Duties

Reporting to the VP, Marketing and Publicity, this role will:

  • Manage and develop a team of 4 publicity professionals and 1-2 interns to excel within a fast-paced publishing and distribution company
  • Seasonally assign titles to publicity team from various IPG business units, including Chicago Review Press, Triumph Books, and Trafalgar Square Publishing
  • Run high-level publicity campaigns for Chicago Review Press, Triumph, and other IPG business units
  • Support the VP in developing and executing the corporate communications strategy
  • Provide publicity feedback for Chicago Review Press, Triumph Books, and other IPG client publishers on titles, covers, and acquisitions
  • Maintain strong relationships with members of the book trade and other media to secure national and regional placement for book releases
  • Write compelling press releases, pitch letters, and other promotional materials as necessary and oversee team members’ creation of press materials
  • Oversee all contracts and services offered by the IPG publicity department
  • Pitch to book trade media on titles and publisher news in face-to-face meetings
  • Guide authors, clients, and appropriate senior management on media interaction
  • Analyze publicity campaign results and report results to sales, marketing, and publishers
  • Participate in client and prospective publisher meetings and offer appropriate PR feedback
  • Consult with client publishers on publicity materials and campaigns (press material writing and copyediting, campaign feedback, pitch brainstorming, and media training)
  • Attend sales conferences and trade shows (includes title presentations and networking with media and client publishers)
  • Negotiate contracts for outside services (Cision, news feeds, trade publication subscriptions, clippings services, etc.)
  • College degree (BS/MS) in communication, public relations, journalism, or related or equivalent work experience
  • Minimum of 4 years of prior work experience in publicity (book publishing experience preferred), as well as experience managing others
  • Excellent communication skills, including exceptional writing skills
  • Demonstrated ability to balance multiple projects simultaneously
  • Expert knowledge of AP Style and familiarity with Chicago Manual of Style
  • Proficiency in Microsoft Office programs, Cision, major social media platforms, MailChimp, and media monitoring services
  • Established relationships with reviewers, producers, and editors across the media spectrum as well as experience securing meaningful and relevant press coverage
  • Physical abilities: none
  • Travel requirements: Ability to travel to author events, trade shows, and for media/publicity trips as the business warrants (up to 10% of time)

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

About the Company

In June of 2021, Independent Publishers Group (IPG) will celebrate its 50th anniversary. As the original North American distributor, IPG was founded specifically to represent titles from independent publishers to the book trade. Today IPG remains committed to reimagining distribution and has grown to provide its publishers with services ranging from pre-publication consultation, global sales, marketing & publicity, supply chain, print and digital distribution, data, and reporting, to print brokerage.

In the fall of 2006, Chicago Review Press, Inc., parent company of IPG, bought Trafalgar Square Publishing, Inc., the leading US distributor of such international publishers, as Penguin Random House UK, Penguin Random House Australia, Pan Macmillan UK, Collins UK, and Head of Zeus. International Specialized Book Services (ISBS), a premier distributor of over sixty publishers of academic, scholarly, and professional publishers was acquired in April of 2018. Continuing its trajectory of growth in August of 2018, IPG acquired Midpoint Trade Books, a full-service book distribution company that was founded in 1996 and whose distribution clients were made up of independent book publishers from across the US, the UK, Australia, and Canada.

With consistent growth year over year, IPG’s success has come from giving publishers broader reach into more markets, including general trade, academic, children's, Spanish, and special markets.