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Publicity Manager

FLSA Status: Exempt
Reports to: VP, Marketing & Publicity
Employment Status: Full-time

Overview

The primary purposes of this position are to oversee and strategize publicity campaigns for select IPG client publishers, execute major media campaigns for Chicago Review Press and other IPG business units, offer publicity consultation and services to client publishers and to own the IPG corporate publicity strategy. Additionally, this role is responsible for managing and developing the in-house publicity team. A team member in this role will represent IPG and Chicago Review Press with the highest level of personal and professional expertise.

Responsibilities and Duties:

  • Manage and develop a team of 4 publicity professionals and 1-2 interns to excel within a fast-paced publishing and distribution company
  • Seasonally assign titles to publicity team from various IPG business units, including Chicago Review Press, Triumph Books and Trafalgar Square Publishing
  • Run high-level publicity campaigns for Chicago Review Press and other IPG business units
  • Support the VP in developing and executing the corporate communications strategy
  • Provide publicity feedback for Chicago Review Press, Triumph Books and other IPG client publishers on titles, covers and acquisitions
  • Maintain strong relationships with members of the book trade and other media to secure national and regional placement for book releases
  • Write compelling press releases, pitch letters and other promotional materials as necessary and oversee team members’ creation of press materials
  • Oversee all contracts and services offered by the IPG publicity department
  •  Pitch to book trade media on titles and publisher news in face-to-face meetings
  • Train authors, clients and appropriate senior management on media interaction
  • Analyze publicity campaign results and report results to sales, marketing and publishers
  • Participate in client and prospective publisher meetings and offer effective and appropriate PR feedback
  • Consult with client publishers on publicity materials and campaigns (press material writing and copyediting, campaign feedback, pitch brainstorming and media training)
  • Attend sales conferences, trade shows and IPG Publisher Summit (includes title presentations and networking with media and client publishers)
  • Negotiate contracts for outside services (Cision, news feeds, trade publication subscriptions, clippings services, etc.)

Qualificiations:

  • College degree (BS/MS) in communication, public relations, journalism or related
  • Minimum of 4 years of prior work experience in publicity (book publishing experience preferred), as well as experience managing others
  • Excellent communication skills, including exceptional writing skills
  • Demonstrated ability to balance multiple projects simultaneously
  • Expert knowledge of AP Style and familiarity with Chicago Manual of Style
  • Proficiency in Microsoft Office programs, Cision, major social media platforms, MailChimp and media monitoring services
  • Established relationships with reviewers, producers and editors across the media spectrum as well as experience securing meaningful and relevant press coverage
  • Physical abilities: Ability to sit or stand for long periods of time in an office environment.
  • Travel requirements: Ability to travel to author events, trade shows, and for media/publicity trips as the business warrants (up to 10% of time)

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

About the Company

IPG is the original independent distributor of books, ebooks, and audiobooks from publishers around the world, and a top 10 supplier of book content to Amazon.com, Barnes & Noble, independent bookstores, libraries, and specialty markets, in addition to thousands of retailers globally.

Established in 1971, Independent Publishers Group (IPG) was the first organization specifically created for the purpose of marketing titles from independent presses to the book trade. IPG was acquired by Chicago Review Press in 1987. In the fall of 2006, Chicago Review Press, Inc., the parent company of IPG, bought Trafalgar Square Publishing, Inc., the leading North American distributor of UK publishers. Trafalgar Square Publishing was founded in 1973 and as a division of IPG, now distributes products from clients such as Penguin Random House UK, Australia, New Zealand, and China; Allen & Unwin; The History Press UK; Amberley Publishing; HarperCollins UK; Pan Macmillan; and John Blake. IPG acquired International Specialized Book Services (ISBS) a premier distributor of over sixty publishers of academic, scholarly and professional publishers in April of 2018. Continuing its trajectory of growth in August of 2018, IPG acquired Midpoint Trade Books, a full-service book distribution company that was founded in 1996, located in the Flatiron District of New York City, Midpoint’s distribution clients are made up of independent book publishers from across the US, the UK, Australia and Canada.

With consistent growth each year, IPG’s success has come from supporting and encouraging the growth of its client publishers in the United States and worldwide. IPG has a wide reach in the market with its distribution of publishers with academic, Spanish-language, children’s, and general nonfiction and fiction titles.

·         Designing marketing materials including posters, postcards, bookmarks, sell sheets, ads, and display materials (such as cartons and displays for mass merchandise deals as well as trade show booths)