Independent Publishers Group Logo

Sign up today...
for featured titles, special offers, bestsellers, and more, in your inbox!

Subscribe to receive special offers, monthly books suggestions, seasonal selections, and more!

Close

Publicist

FLSA Status: Exempt
Reports to: Director, Publicity
Employment Status: Full time

Overview

The Publicist’s primary purpose is to coordinate and execute major and mid-size book publicity campaigns for high quality trade non-fiction and fiction titles for both adults and children. Working with a variety of IPG’s client publishers, the Publicist’s main objective is to garner attention for new front list titles each season in a wide variety of media formats, including print, online, and broadcast.

The position involves significant media, publisher and author interaction, and requires a solid understanding of the media landscape, the various types of content outlets, and a good working knowledge of media pitching protocol. The ideal candidate has a minimum of three years’ experience in media relations or publicity, has the ability and enthusiasm to creatively and effectively represent a broad range of book topics, and understands how to work cooperatively as a member of both a publicity unit and of the overall publishing team.

Responsibilities and Duties
  • Carry out comprehensive book publicity campaigns for IPG’s publishers, including in-house publishers Chicago Review Press and Triumph Books
  • Craft noteworthy publicity campaigns, including the development of media strategy, creation of compelling press materials, and the successful completion of pitches for publishers’ front list titles each season
  • Connect and communicate clearly with journalists, producers, bloggers and other media professionals to secure national, regional, and local book and author coverage in print, online, TV, and radio media outlets
  • Keep thorough and accurate records of book campaigns and their results
  • Relay all publicity results internally to sales and marketing departments as well as to publishers
  • Collaborate consistently with the sales and marketing departments on cross-promotional efforts
  • Forge new working relationships with journalists and media personnel, and reach out about relevant forthcoming books on an ongoing basis
  • Assist in the training of department interns and entry-level employees as needed
  • Handle various additional departmental duties as assigned
Qualifications
  • Education level: Bachelor’s degree or higher.
  • Experience: A minimum of 3 years of prior relevant work experience, ideally within media/public relations, marketing and/or book publishing, is required.
  • Specific skills: Excellent written and verbal communication skills, exceptional organization skills, a strong eye for detail and the ability to multi-task efficiently. Experience with Microsoft Office suite a must; experience with media tracking and project management software a plus.
  • Personal characteristics: A motivated self-starter, a passion for books, and a keen interest in public relations and news content creation. A self-starter who understands the value of teamwork.
  • Certifications: none required.
  • Licenses: none required.
  • Physical abilities: none.
  • Travel requirements: less than 5% of the time.
About the Company

Established in 1971, Independent Publishers Group (IPG) was the first organization specifically created for the purpose of marketing titles from independent presses to the book trade. With consistent growth each year, IPG’s success has come from supporting and encouraging the growth of its client publishers in the United States and worldwide. IPG has a wide reach in the market with its distribution of publishers with academic, Spanish-language, computer, and general trade nonfiction and fiction titles. IPG was acquired by Chicago Review Press in 1987. In the fall of 2006, the senior management of Chicago Review Press, Inc., the parent company of IPG, bought Trafalgar Square Publishing, Inc., the leading U.S. distributor of UK publishers. Trafalgar Square Publishing was founded in 1973 and distributes for clients such as Penguin Random House UK, Australia, New Zealand, and China; Summersdale; Pavilion Books; Allen & Unwin; The History Press; Amberley Publishing; HarperCollins UK; Pan Macmillan; and John Blake.

IPG is the second largest independent distributor of books and e-books in the world, and one of the top 10 suppliers of book content to Barnes & Noble, Apple, Amazon.com, and Kobo, among thousands of other retailers globally. Want to know who’s behind that new book on your coffee table? Chances are good that your bookstore sourced it from IPG.