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Original or Fake?
Original or Fake?

Original or Fake?

How to Counter Counterfeiting Through Your Supply Chain Protection Strategy

BUSINESS & ECONOMICS

184 Pages, 6 x 9.25

Trade Paper, $24.95 (US $24.95) (CA $33.95)

Publication Date: September 2021

ISBN 9788885486447

Rights: WOR X IT

EGEA Spa - Bocconi University Press (Sep 2021)

Not Yet Published. Estimated release date: September 2021
 

Overview

This book's content is original because it is one of the few works which tries to address the counterfeiting and illegitimate trade topics through a strategic and supply chain management perspective. Generally this topic is dealt with at a functional level. Focusing on the legal and legislative aspects, and the macroeconomic impacts, the author proposes a holistic approach that companies should adopt to counter these phenomena by connecting operations, marketing, and legal studies. It discusses the topic of counterfeiting and the grey market. In addition, Original or Fake? includes several company cases from famous brands such as Prada, Versace, and Luxottica.

Author Biography

Iolanda D'Amato is a contract Professor at Bocconi University and Lecturer at the Operations and Technology Management Unit, SDA Bocconi School of Management, Milan.

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