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Moe & Me
Moe & Me

Moe & Me

Encounters with Moe Norman, Golf's Mysterious Genius


200 Pages, 6 x 9

Trade Paper, $19.95 (US $19.95) (CA $19.95)

Publication Date: April 2012

ISBN 9781770410534

Rights: US & CA

ECW Press (Apr 2012)

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The ultimate mystery man of the golfing world

Spotlighting Moe Norman, a golfer admired by Tiger Woods himself, this memoir by a sportswriter who knew Moe Norman for 40 years details Moe's unique and controversial life. The record investigates how, despite winning almost every title in Canada and having his name celebrated in golf circles around the globe, Norman failed to make a mark in the wider world of golf yet still referred to himself as “the happiest guy on two feet.” His uncommon swing, mannerisms, and lifestyle are explored, illustrating how he played very quickly, never took a practice swing, often repeated phrases when talking, and lived in motel rooms most of his life. Norman’s crippling insecurity and introversion are revealed, documenting how these conditions kept him from publicly succeeding at the highest levels of play. Penned by a sports journalist who knew the subject for 40 years, this study examines Moe Norman’s utterly exceptional technique, his character, how he lived his life well in spite of his significant handicaps, and what this most sensitive and peculiar man meant to those who knew him.


"In Moe & Me, Lorne Rubenstein gracefully interweaves his personal golfing journey with the life and playing career of Moe Norman. . . . Moe & Me is a satisfying addition to the lore on Canada's golfing genius." —National Post (April 7, 2012)

"In the hands of veteran Canadian golf scribe Lorne Rubenstein, Norman's life comes to the fore with respect and admiration." —GolfWeek (April 13, 2012)

"Through his personal accounts of Norman, Rubenstein paints an intimate portrait of a complex man." —GolfWorld (April 2012)

"For the last three decades, the only swings that PGA Tour players talked about with respect were Ben Hogan's and Moe Norman's. Lorne Rubenstein's sad and joyous book now guarantees that the pros will be talking about Moe for another thirty years." —Bradley S. Klein, Architecture editor, Golfweek

"Lorne Rubenstein grew up following in the fairy dust scattered by the incomparable Norman, and his lovely memoir of their friendship, Moe & Me, will move you by its deep understanding of this uniquely colorful man and his solitary genius." —James Dodson; author; American Triumvirate, Final Rounds, and The Modern Age of Golf

"Lorne Rubenstein depicts Moe Norman compassionately, from his quirky personality to his unusual swing. I count myself fortunate that I saw Moe with my own eyes, and that now, through Lorne's sensitive portrait, I can see him again." —Ben Crenshaw, 1984 and 1995 Masters champion

"Lorne spent a lot of time with Moe, and there's no better person to share his uniqueness. Golfers will enjoy reading about Moe and the people and game he influenced." —Mike Weir, 2003 Masters champion

"Lorne Rubenstein is one of the game's great historians as well as being a wonderful journalist. Moe Norman is arguably one of the most interesting men to play professional golf, and Lorne has captured him brilliantly." —Sean Foley, swing coach for Tiger Woods, Hunter Mahan, Justin Rose and many others

Author Biography

Lorne Rubenstein is the golf columnist for the Globe and Mail and his work has been featured in Golf Digest, Golf World, Links, and Travel & Leisure Golf. He is the author of A Disorderly Compendium of Golf, A Season in Dornoch, and This Round’s On Me. He was inducted into the Canadian Golf Hall of Fame for journalism. He lives in Toronto.