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Marketing Assistant

FLSA Status: Non-Exempt
Reports to: Director of Marketing
Employment Status: Full-Time

Overview

The Marketing Assistant works with the Publisher Marketing team on campaigns for and in support of IPG’s two in-house publishers, Chicago Review Press and Triumph Books, as well as their imprints. The Marketing Assistant specifically assists with B and C-level campaigns as well as most paperback and second editions. This role utilizes social media skills, event planning, partnership building, author engagement, research, and other strategies to bring together individual campaigns for each title.

Success in this role involves knowledge of industry, sports and pop culture trends, ability to think strategically about how to get books in front of readers and boost sales, and the ideal candidate possesses excellent communication skills. The ability to create and maintain new relationships with authors, stores, teams and organizations is also in line with the company’s goals to grow and advance in the publishing marketplace.

This position is open to remote or hybrid applicants (located in the Chicago area). Our Chicago office is located at 814 N. Franklin Street in the River North neighborhood of Chicago.

Responsibilities and Duties

• Support title-level marketing of both publisher’s seasonal lists. This may include overall campaign development and management, author event planning, outreach to endorsers and potential revenue-sharing partners, ad campaign, SEO and keyword application, and marketing material write-ups.
• Researches and creates the social media calendar used to plan Triumph Books and Chicago Review Press’ social content throughout the month.
• Assists in creating content and scheduling social media for both publishers.
• Design a high-frequency need of social media assets and intermittent support of department collateral materials. This includes work utilizing InDesign, Canva and other preferred creative programming.
• Assist with Triumph Books and Chicago Review Press’ ebook submission forms for various digital promotions.
• Manage literary award selections and submissions on behalf of both Triumph Books and Chicago Review Press.
• Assists in organizing the Triumph Books’ website, by adding new titles under their corresponding categories and creating shortlinks for all new Triumph Books and Chicago Review Press titles.
• Assists in event promotions by adding events to Chicago Review Press and Triumph Books’ websites and scheduling Twitter mentions of events.
• Manages marketing and publicity book reserves.
• Assists publisher marketing team with research projects, trade show coordination, and mailings.
• Researches and implements relevant keywords and SEO.
• All other duties as assigned.

Qualifications:

• Ideal candidate will be attentive to detail, self-motivated, and possess a strong passion for books; someone who works well on a deadline and in a fast-paced environment, tech and social media savvy, with a positive attitude.
• The ability to work well on a team, but also individually, and with a variety of personality types
• Bachelor’s Degree (preferred but not required, and in applicable areas of study including English, Marketing, or Communications).
• Some publishing, marketing, or book industry experience a plus.
• Knowledge of industry, pop culture and sports preferred.
• Physical abilities: Moving maximum 35 lb. boxes
• Remote/hybrid requires a dedicated workspace and access to reliable internet. Chicagoland candidates should also have access to transportation to and from the office.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

About the Company

IPG is the original independent distributor of books, ebooks, and audiobooks from publishers around the world, and a top 10 supplier of book content to Amazon.com, Barnes & Noble, independent bookstores, libraries, and specialty markets, in addition to thousands of retailers globally.

Established in 1971, Independent Publishers Group (IPG) was the first organization specifically created for the purpose of marketing titles from independent presses to the book trade. IPG was acquired by Chicago Review Press in 1987. In the fall of 2006, Chicago Review Press, Inc., the parent company of IPG, bought Trafalgar Square Publishing, Inc., the leading North American distributor of UK publishers. Trafalgar Square Publishing was founded in 1973 and as a division of IPG, now distributes products from clients such as Penguin Random House UK, Australia, New Zealand, and China; Allen & Unwin; The History Press UK; Amberley Publishing; HarperCollins UK; Pan Macmillan; and John Blake.

With consistent growth each year, IPG’s success has come from supporting and encouraging the growth of its client publishers in the United States and worldwide. IPG has a wide reach in the market with its distribution of publishers with academic, Spanish-language, children’s, and general nonfiction and fiction titles.