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Manager, Trade Events & Marketing

FLSA Status: Exempt
Reports to: Director of Marketing
Employment Status: Full time

Overview

The two primary focuses for the role of Manager, Trade Events and Marketing are to manage IPG’s participation in all trade shows and conferences and to coordinate promotional efforts and trade advertising on behalf of the company and its client publishers. This role is highly collaborative with all internal IPG shared service teams and recommends and manages all promotional opportunities available to our client publishers, offering consultation on how IPG’s publishers can best reach their immediate trade markets.

Trade Events
  • Plan and manage logistics for IPG’s presence at 30-40 General Trade, Academic & Professional, and Corporate in-person and virtual trade shows and/or conferences annually
  • Manage IPG participation at trade shows and conferences, including determining strategy for publisher participation which includes creating outreach materials and soliciting involvement
  • Oversee design, implementation, and internal coordination of virtual or physical space and attendance at trade shows where IPG’s presence is built from the ground up
  • Maintain corporate trade show budgets, tracking all event expenses against established pre-show budget
  • Travel to up to 10 trade shows per year.
Trade Marketing
  • Develop and maintain relationships with all book trade advertising partners, such as PW, Booklist, Library Journal etc, as well as maintaining relationships with marketing contacts at key accounts (B&T, Bookazine, Ingram, etc)
  • Maintain the master marketing calendar and keep trade marketing partner media kits up to date
  • Oversee monthly client publisher marketing newsletter, highlighting timely marketing opportunities
  • Manage publishers’ marketing reservations by submitting reservation contracts to the appropriate publication, communicating ad specs to publishers, ensuring finished ads are submitted on time, and publishers are billed accordingly
  • Maintain annual co-op advertising commitments and solicit publisher participation with those vendors to ensure co-op commitment is fulfilled
  • Collaborate on marketing campaigns with publishers based on their title, budget, and target market(s), and act as overall guide/consultant to the trade marketing landscape
  • Organize and maintain the department’s marketing collateral and create and order new promotional materials (tote bags, lanyards, signage) when necessary
  • All other duties as assigned
Qualifications
  • College degree (BS/MS) in marketing, communications, publishing, or related
  • Minimum of 4-5 years of prior work experience in marketing, event coordination, or the book industry, as well as experience managing others
  • Excellent communication skills, including exceptional writing skills
  • Demonstrated ability to balance multiple projects simultaneously, naturally organized
  • Proficiency in Microsoft Office programs, Google/Jot forms, MailChimp or other integrated marketing tools
  • Virtual trade show experience a plus
  • Physical abilities: must be able to lift up to 25lbs and set up a physical trade show booth
  • Travel requirements: Ability to travel to trade shows or conference as the business warrants (up to 30% of time when Covid eases)

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

About the Company

In June of 2021, Independent Publishers Group (IPG) will celebrate its 50th anniversary. As the original North American distributor, IPG was founded specifically to represent titles from independent publishers to the book trade. Today IPG remains committed to reimagining distribution and has grown to provide its publishers with services ranging from pre-publication consultation, global sales, marketing & publicity, supply chain, print and digital distribution, data, and reporting, to print brokerage

In the fall of 2006, Chicago Review Press, Inc., parent company of IPG, bought Trafalgar Square Publishing, Inc., the leading US distributor of such international publishers, as Penguin Random House UK, Penguin Random House Australia, Pan Macmillan UK, Collins UK, and Head of Zeus. International Specialized Book Services (ISBS), a premier distributor of over sixty publishers of academic, scholarly, and professional publishers was acquired in April of 2018. Continuing its trajectory of growth in August of 2018, IPG acquired Midpoint Trade Books, a full-service book distribution company that was founded in 1996 and whose distribution clients were made up of independent book publishers from across the US, the UK, Australia, and Canada.

With consistent growth year over year, IPG’s success has come from giving publishers broader reach into more markets, including general trade, academic, children's, Spanish, and special markets.