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Digital Product Merchandiser

FLSA Status: Exempt
Reports to: Director of Digital Strategy
Employment Status: Full-time

Overview

The Digital Product Merchandising Associate manages a variety of digital marketing initiatives on behalf of IPG’s publisher clients, including creating sale opportunities with publishers and retailers setting eBook pricing, coordinating newsletter communications, direct to client consultations, and digital product marketing package consultations. Success in this role requires strong communication and client service skills, thoroughness and attention to detail, and the ability to collaborate and work in a team environment.

The Digital Product Merchandising Associate must be customer obsessed, results oriented and committed to providing an outstanding customer experience. They demonstrate an understanding of book content and genres, retail saleability, e-commerce principles, and has an interest in the digital landscape and marketing channels in order to give us and our publishers a competitive advantage. They are detailed oriented and focused on accuracy, driving sales, and creating opportunity for new digital sales channels.

Responsibilities and Duties

Marketing Products

  • Do marketing package consultations with authors: walk through Amazon’s categories, teach BISAC selection best practices, explain algorithms, and optimize descriptions and author bios to give them the best chance of success
  • Load content manually to secondary partners (like TextCafe) when required and teach best practices
  • Create monthly and quarterly insights to make customer informed decisions around future merchandising strategies
  • Identify areas of inaccuracy in catalog data across digital sales channels and work with operations to resolve through investigation & ticketing
  • Identify opportunities based on customer behavior data
  • Coordinate features on social media for titles that have been selected using affiliate links
  • Create marketing decks for onboarding clients and new titles as needed
  • Manage outreach to publishers and retailers for promotion requests
  • Manage new digital marketing products and manage any associated P&L budgets with those new digital marketing products
  • Partner with Director of Digital Strategy to identify product trends and pivoting strategies to support our changing business needs

Price Promotions

  • Create and upload price campaign sheets multiple times weekly
  • Manage marketing spreadsheets and forms in Google Drive for upcoming promotions
  • Verify pricing for clients re: scheduled promotions
  • Manage Marketing Package titles including TextCafe
  • Manage and review Bookbub pricing for clients prior to mailing date
  • Generate customized reports for clients and internal team
  • Coordinate weekly Newsletters & webinars with marketing team
  • Compile and manage marketing calendar and schedule of running promos
  • All other duties as assigned.
Qualifications
  • Bachelor’s degree a plus
  • Open minded about books with a voracious appetite for reading and learning new tools and techniques
  • 1-3 years of publishing industry experience
  • Ability to multi-task, prioritize, and manage time effectively while also maintaining accuracy and attention to detail
  • Must be proactive, flexible, and adaptive in a rapidly changing environment.
  • Impeccable written and verbal communication skills.
  • Spanish language fluency a plus
  • Physical abilities: none
  • Travel requirements: occasional
About the Company

IPG is the original independent distributor of books, ebooks, and audiobooks from publishers around the world, and a top 10 supplier of book content to Amazon.com, Barnes & Noble, independent bookstores, libraries, and specialty markets, in addition to thousands of retailers globally.

Established in 1971, Independent Publishers Group (IPG) was the first organization specifically created for the purpose of marketing titles from independent presses to the book trade. IPG was acquired by Chicago Review Press in 1987. In the fall of 2006, Chicago Review Press, Inc., the parent company of IPG, bought Trafalgar Square Publishing, Inc., the leading North American distributor of UK publishers. Trafalgar Square Publishing was founded in 1973 and as a division of IPG, now distributes products from clients such as Penguin Random House UK, Australia, New Zealand, and China; Allen & Unwin; The History Press UK; Amberley Publishing; HarperCollins UK; Pan Macmillan; and John Blake.

With consistent growth each year, IPG’s success has come from supporting and encouraging the growth of its client publishers in the United States and worldwide. IPG has a wide reach in the market with its distribution of publishers with academic, Spanish-language, children’s, and general nonfiction and fiction titles.