FLSA Status: Exempt
Reports to: Director of Digital Strategy
Employment Status: Full-time
The Digital Product Merchandising Associate manages a variety of digital marketing initiatives on behalf of IPG’s publisher clients, including creating sale opportunities with publishers and retailers setting eBook pricing, coordinating newsletter communications, direct to client consultations, and digital product marketing package consultations. Success in this role requires strong communication and client service skills, thoroughness and attention to detail, and the ability to collaborate and work in a team environment.
The Digital Product Merchandising Associate must be customer obsessed, results oriented and committed to providing an outstanding customer experience. They demonstrate an understanding of book content and genres, retail saleability, e-commerce principles, and has an interest in the digital landscape and marketing channels in order to give us and our publishers a competitive advantage. They are detailed oriented and focused on accuracy, driving sales, and creating opportunity for new digital sales channels.
Marketing Products
Price Promotions
IPG is the original independent distributor of books, ebooks, and audiobooks from publishers around the world, and a top 10 supplier of book content to Amazon.com, Barnes & Noble, independent bookstores, libraries, and specialty markets, in addition to thousands of retailers globally.
Established in 1971, Independent Publishers Group (IPG) was the first organization specifically created for the purpose of marketing titles from independent presses to the book trade. IPG was acquired by Chicago Review Press in 1987. In the fall of 2006, Chicago Review Press, Inc., the parent company of IPG, bought Trafalgar Square Publishing, Inc., the leading North American distributor of UK publishers. Trafalgar Square Publishing was founded in 1973 and as a division of IPG, now distributes products from clients such as Penguin Random House UK, Australia, New Zealand, and China; Allen & Unwin; The History Press UK; Amberley Publishing; HarperCollins UK; Pan Macmillan; and John Blake.
With consistent growth each year, IPG’s success has come from supporting and encouraging the growth of its client publishers in the United States and worldwide. IPG has a wide reach in the market with its distribution of publishers with academic, Spanish-language, children’s, and general nonfiction and fiction titles.