Digital Marketing Manager

FLSA Status: Exempt
Reports to: VP, Marketing and Publicity
Employment Status: Full time

Overview

As Digital Marketing Manager at IPG, you will be responsible for developing and implementing digital product marketing strategies to promote ebooks and audiobooks on behalf of our publishers. You will work closely with the marketing team to create and execute campaigns that increase discoverability, engagement, drive sales, and build brand awareness. This role will also partner with publishers, retailers, and other marketing services to ensure titles and publishers are marketed effectively.

Responsibilities and Duties

Develop and execute marketing strategies to promote IPG's ebooks and authors across multiple retailers and platforms, including social media, email marketing, and advertising
Collaborate with the marketing team to distribute engaging content that promotes IPG's books and authors across formats.
Conduct market research to identify emerging trends in the book publishing industry and develop strategies to capitalize on those trends, particularly in the ebook segment.
Monitor and analyze the performance of campaigns and make data-driven recommendations for optimization, coordinate outreach to publishers about targeted marketing opportunities.
Manage relationships with external vendors, which includes: onboarding of new publishers, marketing planning coordination and follow up on any service needs of retail partners.
Reach out to retailers for new release titles as a monthly summary and for rush titles as needed; Petition to retailers for daily deals and discount marketing placement; Develop and sell marketing packages to publishers in order to improve sales on new release titles.
Manage overall efforts of ebook marketing team, including regular title nominations to vendors, and communication with publishers.

Qualifications

Bachelor's degree in marketing, communications, or a related field.
5+ years of experience in digital marketing, preferably in the book publishing industry.
Strong understanding of social media, email marketing, and advertising platforms.
Basic knowledge or experience with Office365, XML, ONIX as well as ticketing systems such as FreshDesk.
Excellent written and verbal communication skills.
Strong analytical and problem-solving skills.
Ability to work independently and manage multiple projects simultaneously.
Physical abilities. (None)
Travel requirements. (15%)

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

About the Company

IPG is the original independent distributor of books, e-books, and audiobooks from publishers around the world, and a top 10 supplier of book content to Amazon.com, Barnes & Noble, independent bookstores, libraries, and specialty markets, in addition to thousands of retailers globally.

Established in 1971, Independent Publishers Group (IPG) was the first organization specifically created for the purpose of marketing titles from independent presses to the book trade. IPG was acquired by Chicago Review Press in 1987. In the fall of 2006, Chicago Review Press, Inc., the parent company of IPG, bought Trafalgar Square Publishing, Inc., the leading North American distributor of UK publishers. Trafalgar Square Publishing was founded in 1973 and as a division of IPG, now distributes products from clients such as Penguin Random House UK, Australia, New Zealand, and China; Allen & Unwin; The History Press UK; Amberley Publishing; HarperCollins UK; Pan Macmillan; and John Blake.

With consistent growth each year, IPG’s success has come from supporting and encouraging the growth of its client publishers in the United States and worldwide. IPG has a wide reach in the market with its distribution of publishers with academic, Spanish-language, children’s, and general nonfiction and fiction titles.