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Decoding Jingdong
Decoding Jingdong

Decoding Jingdong

The Secret Technology Behind China’s E-Commerce Giant


486 Pages, 5.5 x 8.25

Formats: Trade Paper

Trade Paper, $29.95 (US $29.95) (CA $39.95)

Publication Date: January 2020

ISBN 9781487800628

Rights: US & CA

Royal Collins Publishing Company (Jan 2020)

Price: $29.95


How Jingdong ( combined rapid growth, a swift-responsive supply chain, and enormous team size has always been a mystery to the outside e-commerce industry.Decoding Jingdong shows how JD's technical team has advanced to the front of the industry. Now we can learn, with detailed explanations, the key points like how they use technology to support the comprehensive competitive strength of the website, how JD utilizes technical innovation in coping with various problems and pressures, and how they can update the system when the website is running at a high speed. Decoding Jingdong shows the growth of JD's R&D team in many aspects, including the 618 (June 18th special sale) Big Promotion, products and technology evolution, innovation inspiration, and how they used JD's talent. This book is suitable for technical personnel as well as those engaging in e-commerce platforms and other IT and Internet industries.


"Unless we make some serious strategic mistakes, no competitors can actually beat us nowadays." —Jingdong CEO Richard Liu, Reuters

"The lesser-known may more aptly fit the bill of being the Amazon of the East." —

"JD may be on its way to becoming the first e-commerce giant to roll out a commercial drone delivery program at a large scale." —Fortune

"We are very pleased to see continued strong momentum across the board, further demonstrating that our vision of a high-quality e-commerce experience is winning the Chinese market." —Richard Liu, CEO of

"As a consumer, I appreciate JD's two major characteristics: qualified products for online shopping and quick service." —Tony Zhang, Cofounder and former CTO of Tencent

Author Biography

Jingdong Institute of Technology is composed of research and development elites of Jingdong technology, focusing on the research and development of Jingdong High-tech, guaranteeing the website to operate at high quality, high level and making great contributions to the glory of Jingdong Group.