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The New Generational Nuclei


184 Pages, 6 x 9.25

Formats: Trade Paper, EPUB, Mobipocket

Trade Paper, $29.95 (US $29.95) (CA $39.95)

Publication Date: September 2017

ISBN 9788885486003

Rights: WOR X IT

EGEA Spa - Bocconi University Press (Sep 2017)


eBook Editions Available

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Price: $29.95


Generational nuclei are like those found in atoms: structural dimensions held together by their positive charge which releases a binding energy. Generational nuclei cannot be defined so precisely, but their activity can be observed and tested just like their atomic counterpartsThe generational nuclei are identified through ethno-anthropologic observation and produce an enormous amount of attractive energy towards both their own generation and others, with a power that shapes future values and behaviors.The ConsumAuthor concept marks a new role for people in the dynamics of purchasing, and liberates consumption from the alleged demons of consumerism.The ConsumAuthors of all generations are individuals aware of their everyday choices. Their decision-making power starts to become visible, traceable, and verifiable – though not as they imagined. An illustrated epub is included with the print book.

Author Biography

Francesco Morace, Sociologist and Writer, has worked for over thirty years in the field of sociology and market research. Founder and president of the Future Concept Lab, a strategic consultant for international companies and institutions, he is Professor of Social Innovation at Politecnico di Milano and at Trento University, Faculty of Sociology. He is also a regular columnist on the subject of trends for Adv, Dove, Interni, Mark Up, Millionaire, You, Style and other specialized international magazines and journals.

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