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How to Enable Groups, Communities and Societies to Do Things They've Never Done Before


272 Pages, 6.5 x 9.5

Formats: Trade Paper, Mobipocket, PDF, EPUB

Trade Paper, $22.95 (US $22.95) (CA $25.95)

Publication Date: October 2012

ISBN 9780857840615

Rights: US & CA

UIT Cambridge Ltd. (Oct 2012)
Green Books


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Changeology is about influencing human behavior for the better. It shows how to design an effective change project, with inspiring examples in areas such as climate change, obesity, AIDS, tobacco, and nutrition. It speaks to a worldwide audience of professionals and individuals who are acting to make change in their cities, neighborhoods, and corporations. The pressing issues of today clamor for solutions, yet a surprising number of social change efforts are based on little more than folk theories. This book dispels many of the myths that prevent change projects from succeeding, and replaces them with the best of what is known from projects that have worked. Changeology simplifies a vast body of theory and practice in to six principles: buzz, hope, enabling environments, sticky solutions, “can do,” and the right inviter. These are explained with fascinating real-life stories and a look at the hard evidence.


“A beguilingly simple framework for effective social change, illustrated with loads of helpful and inspiring examples—thought provoking at every turn. I finished the book buzzing with new ideas to try out in my own work.”  —Nigel Topping, chief innovation officer, Carbon Disclosure Project

Author Biography

Les Robinson is a former social marketer who lent communication finesse to citizen campaigns against sand mining, freeways, landfills, and Sydney's only household waste incinerator (now closed). He is now Australia's most experienced and knowledgeable change facilitator and a consultant to government agencies and councils in areas such as health, sustainability, road safety, and emergency management. He runs his own business, Enabling Change.