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IPG sells directly to the Canadian market. Orders are generated by sales reps directly employed by IPG—the Canadian Manda Group—and are filled by the IPG distribution center. Billing to Canadian accounts is in Canadian dollars. Doing this business directly means that IPG-distributed titles are priced to the Canadian market and are therefore competitive.

IPG client publishers achieve efficiencies and cost savings by dealing with one North American distributor rather than splitting their stock between two warehouses and having to deal with two separate sales offices.

Aaron Howe, Trade Sales Manager, presents frontlist titles twice a year in Toronto to the Manda sales reps. Throughout the rest of the year Mr. Howe supplies the rep force with breaking information and sales materials, just as he does with IPG’s American reps. Lara Alexander, National Accounts Manager, manages IPG’s relationships with and Indigo.

International Sales
The Spanish Language Market