Business Intelligence Strategy

Geared toward IT management and business executives seeking to excel in business intelligence initiatives, this practical guide explores creating business alignment strategies that help prioritize business requirements, build organizational and cultural strategies, increase IT efficiency, and promote user adoption. Business intelligence, together with business analytics and performance management, eliminates information overload by organizing the massive amounts of information available in the modern enterprise. Addressing the challenges of business intelligence operations, this resource supports the goal of better business decision making and identifying unrealized opportunities. Each chapter includes a checklist of recommended approaches and a strategy overview template.

John Boyer leads the business intelligence advisory team at the Nielsen Company. He lives in Chicago. Bill Frank has more than 25 years of experience in decision support and business intelligence and is a certified Project Management Professional (PMP). He lives in New Brunswick, New Jersey. Brian Green is manager of business intelligence and performance management at Blue Cross Blue Shield of Tennessee. He lives in Chattanooga, Tennessee. Tracy Harris is senior manager in business intelligence excellence at IBM and is responsible for chairing the BI Excellence Advisory board and managing the BI Excellence Program and Champion initiative at IBM. She lives in Ottawa, Ontario. Kay Van De Vanter is the enterprise BI architect and business intelligence competency center lead at the Boeing Company. She lives in Seattle.