Battling for Profits: How to Win Big on the Marketing Battlefield

Overview

Get the Killer Instinctâ€â€Âlearn how to use strategies and tactics used by the military to win big in the business world. Highlights:  How to dominate your market and stay number one. Go after competitors who are easily conqueredâ€â€Âthe easiest and quickest way to win big How to win big in each of the four battlegrounds of business The 5 kinds of attacksâ€â€Âenveloping, frontal, wing, flanking, and guerrilla Find out what your risk-taking profile isâ€â€Âare you a falcon, sitting duck, chicken, or dodo bird? How Sam Walton used Mao Tse-Tung’s guerilla warfare tactics to beat the giant retailers of the day and turned his tiny company into the world’s largest retailer, Wal-Mart

Author Biography

Donald Hendon really knows how to influence people.  He has won big-time at the negotiating table in 38 nations on six continents.  Using the 365 tactics in this book, he has become a millionaire several times over.  That's because he knows which tactics influence others and which ones don't.  And more importantly, he knows why!  He also knows which tactics most people use over and overâ€â€Âand which tactics they usually avoid. He has trained thousands of people from over 60 nations and turned them into big winners at the negotiating table.  A Hong Kong executive told him, "Using only a few of your tactics, I made $1.5 million extra the same week I attended your seminar.  And that same month, I made an extra $50 million.  Thank you so much"