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Distribution Programs
Sales Channels
Marketing Services
Digital Services
Specific Services for Publishers
Operations
Basics of Licensing
BUSINESS & ECONOMICS
242 Pages, 5.5 x 8.25
Trade Paper, $24.95 (US $24.95) (CA $27.99)
Publication Date: August 2012
ISBN 9780983096313
Rights: US & CA
Kent Press (Aug 2012)
The second volume of the Basics of Licensing series, this book expands on the various licensing topics examined in the first, but from the contrasting perspective of the licensor or property owner. It provides a comprehensive overview of the unique considerations and steps a licensee should take in securing a license, developing a licensed product, and achieving distribution. The focal points addressed include selecting the right license for a product, best practices in product development, ethics and social compliance of licensing management, and more. In addition to the core commentary, this edition also features new administrative templates and licensing form agreements derived from actual transactions, tailored specifically for the licensee.
Gregory J. Battersby is a senior partner in the intellectual property law firm of Grimes & Battersby, LLP, and is the general counsel for the International Licensing Industry Merchandisers’ Association (LIMA). He is the author of more than 25 books, including The Law of Merchandise and Character Licensing. He lives in Westport, Connecticut. Danny Simon built the licensing division for Carolco Pictures, Lorimar Productions, and 20th Century Fox, before opening his own licensing agency, the Licensing Group, Ltd. He has developed successful licensing programs for properties such as Baywatch, MASH, Mortal Kombat, Rambo, and Terminator 2: Judgment Day. He teaches a course on entertainment licensing at UCLA. He lives in Los Angeles.
