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Baghdad Business School

The Challenges of a War Zone Start Up

Eye Classics


224 Pages, 5 x 7.5

Formats: EPUB, PDF, Mobipocket

PDF, $9.99 (US $9.99) (CA $9.99)

Publication Date: November 2013

ISBN 9781908646569

Rights: US & CA

Eye Books (Nov 2013)


eBook Editions Available

Will it work on my eReader?
Not yet published. Ships 11/1/2013.


The realities of a business start-up in a war-torn Iraqâ€â€it's not like this at Harvard

The realities of a business start-up in a war-torn Iraqâ€â€it's not like this at Harvard  Heyrick was on the first civilian plane into Baghdad after the airport had been secured. Armed with a camp bed, some baked beans, and a wallet full of greenbacks, his mission was to establish a foothold for one of the world's largest logistics businesses in one of the world's most inhospitable markets. This book charts the challenges, the characters, the comedy, and the catastrophe of trying to do business in a war zone. It also provides a unique perspective on the Iraq conflict; not of another journalist, soldier, or politician but of a businessman with unusual balls.


"Amusing and very brave." â€â€Forbes

"He vividly describes how it feels to be thrown in at the deep end." â€â€Economist

Author Biography

Heyrick Bond Gunning is the managing director of Salamanca Risk Management, advising companies that are looking to do business in difficult environments, particularly the Middle East. He previously consulted to DHL for a year in Iraq, flying into the country the day the second Gulf War ended and setting up a business with annual revenues in excess of $70 million. He served five years in the British Army, which included operational tours in Northern Ireland and the Balkans.