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Authentic
Authentic

Authentic

A Memoir by the Founder of Vans

BIOGRAPHY & AUTOBIOGRAPHY

352 Pages, 6 x 9

Formats: Cloth

Cloth, $29.99 (US $29.99) (CA $39.99)

Publication Date: April 2021

ISBN 9781641120241

Rights: WOR

Nextone Inc (Apr 2021)
Vertel Publishing

Not Yet Published. Estimated release date: April 2021
 

Overview

In the tradition of bestsellers such as Shoedog, Authentic is a surprisingly candid, compelling memoir by a high school dropout who went on to establish one of the world's most iconic brands

Paul Van Doren is the founder of Vans—the shoe company beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture. How did Van Doren, who started as a 16-year-old "service boy" at a local rubber factory, establish a family shoe business that evolved into a globally recognized brand with annual revenue of more than four billion dollars? A blue-collar kid with no higher education and zero retail experience, Van Doren leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story. In 1966, when the first House of Vans store opened, there were no stand-alone retail stores just for sneakers. Paul's bold experiments in product design, distribution, and marketing (Why not sell custom shoes? Single shoes?), aided by legions of fans—skateboarders, surfers, even Sean Penn wearing Vans' famous checkerboard slip on shoe in the film Fast Times at Ridgemont High—made Vans a household name. But there was also back-breaking work, a shocking bankruptcy, family turmoil, and a profound shift in how customers think about athletic shoes. Authentic details Van Doren's personal life, but also hard-won business lessons learned over six turbulent decades in the shoe trade: the importance of deep-rooted values, of improvisation, of vision (and revision), and above all, of valuing people over profits. Refreshingly forthright and totally entertaining, Authentic is a business memoir by an American original.

Author Biography

Paul Van Doren is the founder of Vans, the world's most groundbreaking shoe brand. He led the company from its inception in 1965 until 1988. Two of his children are still Leaders at Vans. At the age of 90, he continues as a valued brand ambassador and the enduring inspiration for the company's unique culture.