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Advertising Research
Advertising Research

Advertising Research

Message, medium and context


392 Pages, 6.75 x 9.75

Formats: Trade Paper

Trade Paper, $99.00 (US $99.00)

Publication Date: January 2009

ISBN 9789044123876

Rights: US & CA

Garant Publishers (Jan 2009)

Price: $99.00


This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference, organized by the European Advertising Academy (E.A.A.).