A2 for AQA Student's Book

By Stuart Merrills, By Malcolm Surridge, By Tim Chapman, By Neil Buchanan, By Gordon McGuire

Collins Applied Business

JUVENILE NONFICTION

16 Pages, 6 x 9

Trade Paper, $41.99 (US $41.99)

Publication Date: June 2006

ISBN 9780007201426

Rights: US

HarperCollins UK (Jun 2006)

Available from local and national retailers throughout the US.

Overview
Author Biography

Overview

This full-colour textbook provides complete coverage of the AQA Applied Business A2 award.

Introduction
Unit 8: Business Planning
Unit 9: Marketing Strategy
Unit 10: Promotional Activities
Unit 11: The Marketing Environment
Unit 12: Managing People
Unit 13: Managing Information
Unit 14: Managing Change
Unit 15: Financial Accounting for Managers
Unit 16: Managing Resources
Index

Author Biography

Stuart Merrills is a Senior Tutor and teacher of Accounting and Business at East Norfolk Sixth Form College with many years teaching and writing experience. He has a wide knowledge of vocational subjects and methodology. He is currently an Assistant Principal Examiner for a major awarding body.

Malcolm Surridge is Chief Examiner for GCE Business Studies and Principal Examiner for AS Applied Business with a leading awarding body. He has over twenty-five years experience of teaching business subjects and is the author of numerous textbooks, including Applied Business for GCSE, published by Collins Educational.

Tim Chapman is an experienced teacher of GCSE, GCE and VCE Business Studies. He is the Chief Examiner for Applied Business courses with a major awarding body.

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