Agency Mania

Overview

What will the agency of tomorrow look like?

This question racks the minds of marketeers as the future of advertising is uncertain and the entire marketing ecosystem is being tested. It’s a time of unprecedented change for the trillion-dollar industry, and it's causing immense pressure for the advertiser/agency relationship.

This raises so many other questions: What competencies will agencies need to build? How will they deliver greater value to their clients? How will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success?

Agency Mania is here to help! Partnership guru Bruno Gralpois will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. He demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. It requires a robust set of competencies and operating principles to build a successful long-term advertiser/agency partnership, but not to worry! Gralpois will show you step-by-step how it’s done.

Author Biography

Bruno Gralpois has been instrumental in establishing Agency Management as a central global discipline for many of the top 200 advertisers, utilizing strategies for ensuring efficient collaboration and driving high-impact results for advertisers and their agency partners. His commitment to successful client/agency partnerships led Bruno to co-founding and serving as principal of Agency Mania Solutions. Before that, he held leadership positions at industry-leading companies like Microsoft and Visa as well as various pre-IPO software companies. His vast experience from both the client and the agency perspective has shaped this push for an industry-wide initiative, backed by industry associations such as the ANA and 4As, to improve understanding and practices in Agency Management. Bruno is an active member of the ANA Faculty of Marketing, facilitating training for the largest brand advertisers and their teams, and helping to build effective advertiser-agency relationships.