A concise, practical guide to entrepreneurship written by a business expert with several decades of experienceIncluding real-life examples, case studies, tips from small business owners, and detailed advice from experts, this step-by-step, interactive guide gives entrepreneurs the tools to start and manage a small business. Provocative questions and exercises provide aspiring business owners with a better understanding of their personal strengths and weaknesses, helping them avoid the most common mistakes and get a leg up on the competition. The book analyzes whether entrepreneurial initiative is appropriate for a given person’s circumstances, talents, and resources and explores how to build a personal entrepreneur profile, develop career objectives, and make sound business decisions, informed by the real-life experiences of other entrepreneurs.
Author BiographyJames W. Halloran wrote the best-selling book, The Entrepreneur’s Guide to Starting a Successful Business, which became a Book-of-the-Month Club selection and was one of the first books to introduce the concept of “entrepreneurship” into our everyday vocabulary. Twenty-five years and eight books later, Halloran is still writing and encouraging entrepreneurs throughout the United States and the world. His books have been translated into several foreign languages and he has taught and lectured at colleges and universities throughout the United States.