IPG sends specialized subject catalogs and makes numerous pitches through electronic media to college and university professors to secure course adoptions, works closely with academic, professional, and business libraries, and approaches professional and academic associations and groups.
Many titles represented by IPG, originally published with only the traditional book market in mind, are now also adopted for college and university courses and bought by research libraries. This added distribution channel has meant increased sales for trade titles, and it also gives IPG publishers the freedom to consider titles that might have seemed too academic for the trade or too "tradey" for the academic market—a new and very interesting niche.
In his long career in the book business, Paul has held various senior positions in sales, marketing, and editorial at McGraw-Hill; Thomson; Course Technology Inc; and Holt, Rinehart and Winston. His rich experience in many professional and academic markets has helped IPG publishers find author leads for supplemental texts and has helped publishers identify and target schools for presales market research.
Paul's core responsibility is to develop sales for professional, academic, and computer publishers. Paul's team also develops professional and academic subject newsletters to promote titles to targeted lists of academics and professionals for use as college course materials and professional resources. Reaching out to professionals and academics for personal development and academic course adoptions greatly extends the life and sales of IPG titles.
First a thriving small press, then 40 years of steady growth as a book distributor.
|What Makes IPG Different? ›|
IPG offers more distribution programs, marketing channels, and support services than any other distributor.
|Marketing Services ›|
IPG’s dedicated marketing team offers many services aimed at advancing the visibility of their publisher clients’ brands and titles.
|Sales Channels ›|
IPG has more sales channels than any other distributor.
|Digital Services ›|
Since 2001 IPG has provided e-book conversion, consolidation, storage, and distribution, and very favorable rates for POD printing.
|Specific Services for Publishers ›|
Pre-pub consultation, sales meetings and shows, access to Bookscan, Publicity and PR, advertising opportunities, and much more.
State-of-the-art software and Distribution Center facilities; 24-hour turn time on orders.
|Financial Condition & Payment Policies ›|
IPG's client publishers have been, without exception, paid in full and on time. IPG has no long-term debt at all.
|Distribution Agreement ›|
IPG takes a fee based on net billing but no fees (unlike most distributors) for the storage of active titles, in-out charges, sample copies, etc.
Any questions? Check out answers to frequently asked questions from customers, clients, and current publishers.