The New Farmers' Market

Overview

As concerned citizens recognize that the vibrancy of urban centers goes hand-in-hand with the vitality of the surrounding rural areas, the farmers' market renaissance continues to grow throughout the country. Helping to increase local market success for both farmers and customers, this book serves as a three-part guide on how to sell produce at a market, promote the market, and foster appreciation for farmland while reinvigorating economic and social vitality in urban areas. This new edition provides readers with updated information and an index.

Reviews

"This book is an incredibly comprehensive manual on how to create, manage and successfully sell at these weekly gatherings that are changing our relationship with food and how it comes to us."  —Michael Ableman, author, Fields of Plenty

"The New Farmers' Market is the resource I would have killed for when I first fell into the farmers' market world all of those years ago."  —Richard McCarthy, executive director, Slow Food USA

Author Biography

Vance Corum is a consultant in farmers' market development, research, and management who has worked on publicity campaigns, tasting events, TV shows, magazine articles, and seminars on market development. He lives in Vancouver, Washington. Marcie Rosenzweig operated a market farm for 12 years and is the author of Market Farm Forms. Eric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals. He is the author of Sell What You Sow! The Grower's Guide To Successful Produce Marketing. Rosenzweig and Gibson both live in Auburn, California.