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The Mobile Marketing Handbook
The Mobile Marketing Handbook

The Mobile Marketing Handbook

A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

BUSINESS & ECONOMICS

264 Pages, 6 x 9

Formats: Trade Paper, Mobipocket, EPUB, PDF

Trade Paper, $29.95 (US $29.95) (CA $32.95)

Publication Date: January 2012

ISBN 9780910965903

Rights: US, CA & UK

Information Today, Inc. (Jan 2012)
CyberAge Books

eBook

eBook Editions Available

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Price: $29.95
 
 

Overview

An updated guide to business promotion on the go

Focusing on the continuing integration of mobile marketing into the daily lives of consumers—locally, nationally, and globally—this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers’ hands.

Reviews

"This book is desperately needed." —Tomi T. Ahonen, author, Mobile as the 7th Mass Media Channel

"Finally—Marketing Sense meets Mobile and the results are spectacular." —Peter J. Cranstone, CEO, 5o9, Inc

Author Biography

Kim Dushinski is the founder of Mobile Marketing Profits, a marketing firm that provides mobile marketing training to corporations, marketing professionals, and entrepreneurs. She lives in Lakewood, Colorado.