OverviewDocumenting how employment branding can save money by attracting talented, capable associates that complement their organizations, this reference underscores the importance of any company having clearly defined values. Addressing how individuals no longer wish to compartmentalize their lives or separate themselves from how they contribute at work, this handbook emphasizes the significance of ensuring that all staff members share the same standards, guaranteeing that they will operate powerfully together. The potential roadblocks of incongruent belief systems are also explored, explaining how they can be detrimental to the growth and momentum of any organization. Demonstrating how to establish the ideal culture in any given workplace, this examination is key to forming the most efficient team in any professional environment. Presented in an accessible and engaging manner, a practical key assessment tool for employee branding is also included, focusing on the need for identifying organizational balance and alignment.
Reviews"Reveals how to use employment branding to convey the real culture of your organization and find people who really fit! This is the ultimate guide to finding the right fit for any professional experience!" —Marshall Goldsmith, author, Succession: Are You Ready? and What Got You Here Won't Get You There
“A keeper: two closely aligned views of branding magnetically suspending talent management between attract and repel." —Gerry Crispin, chief navigator, CareerXroads
"A book 'fit' for strategic thinkers and innovative HR leaders in the 21st century." —Peter Weddle, CEO, WEDDLE's Research & Publishing
“A comprehensive book that captures all the essential elements of employment branding." —Jeanne Sturges, managing editor, Executive Recruiter News and Recruiting Trends, Kennedy Information
“Use this easily digested material as your guide not only for getting the right people into your organization but for keeping them energized and committed well into the future.” —Lauryn Franzoni, vice president and executive director, ExecuNet
"At Zappos, our culture is built on attracting and retaining employees whose personal values match our corporate core values, and weeding out those that, while talented, simply won't mesh with our values. The Culture Fit Factor explains why this is so critical for organizations and provides practical tools for getting it done." —Tony Hsieh, CEO, Zappos.com
"Lizz Pellet has written a cleverly-delivered, hands-on guide for an until-now intangible process. Can a business book be a page turner? YES! Do as she says and become a hero in your company." —Dick Finnegan, president, Finnegan | Mackenzie, and author, Rethinking Retention in Good Times and Bad: Breakthrough Ideas for Keeping Your Best Workers
Author BiographyLizz Pellet is the CEO of EMERGE International, a California-based consultancy firm dedicated to improving the return on investment of organizational culture, employment branding, and transformational change efforts. She is the author of Getting Your Shift Together: Making Sense of Organizational Culture, and Change: Introducing Cultural Due Diligence. She lives in Huntington Beach, California.