Introduction

In our introductory PowerPoint, IPG Marketing Manager Lauren Klouda gives a quick overview of what we'll be sharing throughout our Social Media Boot Camp. She presents a general action plan that publishers, booksellers, and authors alike can use to build up their social media presence and ultimately guide their brand in the right direction and drive sales. We also share some examples of our own goals and tactics here at IPG. 



 

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Questions? Want to sign up to receive updates? Check out our Social Media Boot Camp Submission Form!


 

February: Twitter

For the month of February, we will be focusing on Twitter – how to get started, craft goals, create content, and analyze your results. We will discuss scheduling posts, finding your voice, and how to generate engagement.


 

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Questions? Want to sign up to receive updates? Check out our Social Media Boot Camp Submission Form!


Week Two: On the Blog


Tweet Louder: Popular Hashtags and Accounts for the Publishing Industry

Do you feel like you’re starting from scratch on Twitter? Confused about how to start gaining followers or finding accounts to follow? The IPG marketing team has put together a list of popular, trending hashtags as well as industry tastemakers to follow. Check out our post here


Week Three: On the Blog


Get the Most Out of Your Promoted Tweets

If you’re new to Paid Promotions on Twitter, but want to know how to get the most out of them, then we are here to help. Paid Promotions, despite initial impressions, are not has difficult or expensive as one might think – it’s as simple as clicking a few buttons. IPG did a Promoted Tweet this month on @IPGBookNews and here we will be sharing what we’ve learned. Check out our post here


Week Four: Wrap-up Webinar


Thank you to all who joined us for our first month of Social Media Boot Camp. We focused on Twitter for the month of February and in March we will shift our focus to Facebook, so stayed tuned for more from IPG.

On February 24, we hosted our live Wrap-Up Webinar for Twitter where we answered questions we received throughout the month and took attendee questions as they came up. Here’s a recap of what we discussed and the questions we answered.

 


 

March: Facebook

For the month of March, we will be focusing on Facebook – how to tailor your content to garner the highest reach, how to measure your efforts, how changing algorithms will affect your ROI, and much more!


 

 

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Week Two: On the Blog


Facebook Foreword: How an indie-focused media company leverages their social media advertising

Foreword Reviews’ primary goal is to discover and promote books from independent presses—and social media is obviously a crucial way to accomplish it. IPG connected with Foreword’s Seth Dellon to speak about their presence on Facebook, along with the strategies and advertising approaches they’ve found worthwhile. Check out our post here


Week Three: On the Blog


What Makes the News Feed?

Facebook’s News Feed algorithm is in a constant state of flux. The company is constantly adjusting the ways it determines which posts display for which users, and this requires businesses to stay on their toes when it comes to content strategy. There are certain fundamental principles, however, that hold true despite Facebook’s constant tweaks. Check out our post here


*Bonus Week*: Managing Your Time on Social Media


What Makes the News Feed?

Success on social media is a demanding effort. With constantly changing algorithms and fluid conversations, fickle trends and an array of platforms, managing your presence online can swallow up huge amounts of time. There are ways of planning, however, that should minimize the social media strain. Check out our post here

 


Week Five: Wrap-up Webinar


What Makes the News Feed?


 

 

Thank you to all who joined us for our second month of Social Media Boot Camp. We focused on Facebook for the month of March and in April we will shift our focus to Instagram, so stayed tuned for more from IPG.

On March 29, we hosted our live Wrap-Up Webinar for Facebook where we answered questions we received throughout the month and took attendee questions as they came up. Here’s a recap of what we discussed and the questions we answered.

 


 

April: Instagram

For the month of April, we will be focusing on Instagram – how to engage with your audience, what time of the day is best to post, our favorite bookish hashtags, and much more!

Stay tuned over the next two weeks for supplemental articles and blog posts. Be sure to submit your questions on all things Instagram before our wrap-up webinar on Wednesday, April 26! The question form can be found here


 

 

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Week Two: On the Blog


Top Tips from Our Favorite #InfluencersofInstagram

As part of our month of Instagram, we asked some of our favorite bookish Instagram accounts to let us in on their secrets to success. You may recognize the beautifully curated crime fiction book review account @crimebythebook, the sunny and bright hybrid fashion and book profile @thetrendyreader, and our wonderful in-house publisher @chicagoreviewpress from the world of #bookstagram. Here, Abby (@crimebythebook), Amy (@thetrendyreader), and Mary (@chicagoreviewpress) share some of their best tips, success stories, and maybe even a flub or two. Check out our post here

 



Week Three: On the Blog


Top Tips from Our Favorite #InfluencersofInstagram

According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. That’s a whole generation of people viewing the world through sepia-filtered glasses. To help navigate this new world, we have a comprehensive guide to advertising on Instagram, originally posted on Hootsuite. Check out our post here

 



Week Four: Wrap-up Webinar



 

Thank you to all who joined us for our third month of Social Media Boot Camp. We focused on Instagram for the month of April and in May we will shift our focus to Pinterest, so stayed tuned for more from IPG.

On April 26, we hosted our live Wrap-Up webinar for Instagram where we answered questions we received throughout the month and took attendee questions as they came up. Here’s a recap of what we discussed and the questions we answered. 

 


 

May: Pinterest

For the month of May, we will be focusing on Pinterest – how to utilize its unique business value, how to generate "pinnable" content, how to analyze your results, and much more!


 

 

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Week Two: On the Blog


How to Get Traffic From Pinterest to Your Website or Blog

When it comes to getting traffic from a social network to your website, Pinterest is the best option for many businesses and blogs. It can send a truckload of referral traffic. In fact, it’s one of the highest sources of referring traffic on the internet! In this article, originally posted on the Tailwind blog, we’ll show you how to get traffic from Pinterest.


Week Four: Wrap-up Webinar



 

Thank you to all who joined us for our fourth month of Social Media Boot Camp. We focused on Pinterest for the month of May and in June we will shift our focus to blogging, so stayed tuned for more from IPG.

On May 30, we hosted our live Wrap-Up webinar for Pinterest where we answered questions we received throughout the month and took attendee questions as they came up. Here’s a recap of what we discussed and the questions we answered. 

 



 

June: Blogging

 

June: Blogging

For the month of June, we will be focusing on blogging – how it can benefit your business and drive sales, which blogging platform is the best fit for you, and what sort of content you should post.


 

 

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Week Two: On the Blog


6 Things Publishers Should Blog About- and Why!

Starting a blog can be a daunting task, especially when starting from scratch. Luckily, we have Andy Crestodina, Co-founder/Strategic Director of Orbit Media Studios, to help us along the way! Here, Andy guides us through what publishers should be blogging about, why they should start a blog in the first place, and what best practices to follow while doing so.


Week Three: On the Blog


SEO Best Practices: On-Page SEO Checklist

This checklist was originally written as a guideline document just for Orbit clients, but I figured "Hey, who doesn't love a good checklist? I should share this with the world!"" So here we are. Here are eight tips on SEO best practices for on-page optimization. Let's get started!


Week Four: Wrap-up Webinar



 

Thank you to all who joined us for our fourth month of Social Media Boot Camp. We focused on blogging for the month of June and next we will shift our focus to a wrap-up of all things social media, so stayed tuned for more from IPG.

On June 28, we hosted our live Wrap-Up webinar for blogging where we answered questions we received throughout the month and took attendee questions as they came up. Here’s a recap of what we discussed and the questions we answered. 

 


 

August: Wrap-up!

This month, we wanted to give you all a wrap-up of everything we've learned so far. Since the beginning of the year, we've overviewed Twitter, Facebook, Instagram, Pinterest, and blogging. Enjoy!


 

 

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