“This is essential reading for those of us cowering under our gaping umbrellas as something more than cultural fluidity comes down from the sky.” —The Independent
“Both perceptive and politically acute.” —New Internationalist
Through a collection of challenging but humorous essays, grounded in personal experience, observation and anecdote, Ziauddin Sardar analyzes the key characteristics of the embryonic 21st century. From advertising to zapping, sex to shopping, toys to hype, The A to Z of Postmodern Life explores the ideas, products, artifacts and "-isms" that shape the undefined, but ever encompassing, global culture. By learning to read the message of postmodernism, the author suggests that we might discover whether this new century is heading off in the right direction or leading us all up a very dark alley.
Zia Sardar has been writing cultural criticism for more than 20 years. A contributor to newspapers, magazines, television and radio programs worldwide, he is best known for his weekly column "The NS Essay" in New Statesman magazine.
Social Science
288 pages, Cloth, 6 x 9
Distribution Rights: US & CA
$23.00 (CAN $34.95)
9781904132035 (1904132030) Pub Date: January 2003
Vision/Vision Paperbacks