Designed with corporate executives and community leaders in mind, this handbook contains a game plan for organizing health events promoting weight loss. Following the FIT principles established in From Fat to Fit—F = Fun, I = Individualized, T = Teamwork—this guide provides a step-by-step, easy-to-follow action plan featuring detailed information on topics such as choosing the spokesperson who will lead and inspire the group, organizing the core team, obtaining funding, attracting participants, and staging the event. Samples of press and promotional materials as well as various waivers, forms, and checklists are also included.
Carole Carson is the author of From Fat to Fit. She has appeared on NBC's Today Show, CBS's Early Show, MSNBC’s Countdown, and numerous national radio and television programs. She has also produced a weekly community television show, The Tipping Point, and a reality show, Go Fat to Fit. She lives in Nevada City, California.
Health
116 pages, Trade Paper, 8 1/2 x 11
Distribution Rights: WOR
$89.00 (CAN $97.90)
9780976603054 (0976603055) Pub Date: April 2008
Hound Press