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SPECIFIC MARKETING SERVICES continued . . . Website IPG maintains a website, www.ipgbook.com, which displays every title sold by IPG, along with full-color image of the cover, specifications, prices, descriptive copy, and reviews for each. Full information and the cover image for each title can be downloaded in PDF form. This site is searchable by title, author, subject, and publisher. All of the information on the site is regenerated on a weekly basis from IPG's title databases. IPG is happy to provide links to its distributed publishers' own websites. A non-public section of the IPG website is devoted to specific needs of the IPG client publishers. Through a password-protected area on the IPG website, IPG's client publishers are able to download month-todate sales, inventory, and backorder information for each of their titles. This information is updated daily. IPG's client publishers are able to download month-to-date sales, inventory, and backorder information for each of their titles. This information is updated daily.At the end of each month, a detailed report is provided on the website; every customer who buys a book is identified on this report along with the quantity shipped and the discount given. New title information and changes to backlist book prices or specifications are entered by publishers into very carefully structured forms on the site, which ensures that the information in IPG's title database is accurate, current, and consistent. Likewise, book reviews are entered into this section of the website so that they can enrich the title information IPG sends to Amazon and other web-based customers. |
Newsletter IPG client publisher's receive an e-mail newsletter-twice a month for trade publishers and once a month for Academic and Professional publishers-that contains reports about shows IPG has attended, title submission deadlines, calls for information from book trade publications, reports on new IPG programs, and short essays on industry trends.
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Annie Johnston
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