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SPECIFIC MARKETING SERVICES continued . . . Reprinting Research and Advice and Shipping Logistics Publishers frequently call IPG for help with reprint decisions - timing and quantity. This advice is not based on current sales volume alone; stock levels and demand at the wholesalers, sell-through at the retail stores, industry trends, and the time of year are also considered. IPG also has arrangements with freight logistics companies that shop for the best rates. By working with IPG, publishers can often save 50-65% on published freight rates. |
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Tom Greene Director of Operations Tom joined IPG in 2001 after five years as inventory manager at LPC Group, a Chicago-area book distribution company. Prior to that, he managed a store for Barbara's Bookstores, an independent chain in the Chicago area, and before that he worked for the Follett Book Corporation, managing college bookstores at Lake Forest College and the Student Book Exchange in Evanston, IL, which served Northwestern University.
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