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SPECIFIC MARKETING SERVICES
Prepublication Consultation IPG has a full-time title development manager whose sole job is to consult with publishers well before a title goes to press-or often even before an agreement is signed with an author-as to the likely strength of any title and how it can best be positioned for maximum sales. She does research on the comparative strength of the market niches into which any particular title might fit, analyzes the success of the various approaches to cover design and title that have been tried, and helps publishers build sales "hooks" into their titles from the very start of the title development process. |
Mary Rowles Title Development Manager Mary began a lifelong career in publishing at The Bookmen, a regional wholesaler, where her drive to become an editor was replaced by a strong affinity for sales. She went on to positions as Chicago Sales Representative for W. H. Smith/Mayflower Books, St. Martin's Press, and a commission sales rep with Heinecken Associates, representing Workman, Sterling, Abbeville, Houghton Mifflin, Harcourt Brace, Globe Pequot, and a plethora of large and small publishers and sidelines. She worked in retail bookselling at the Bookstall at Chestnut Court as the buyer and manager of the children's department. She was sales manager for five years at the LPC Group before joining Independent Publishers Group as Trade Sales Manager. She has recently stepped into the newly created position of Title Development Manager at IPG, in which she provides the following services, plus many more:
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