SPECIFIC MARKETING SERVICES continued . . .

Support from Chicago Review Press, IPG's Sister Company

Chicago Review Press is a 32-year-old, highly successful, mid-sized publishing company that produces 50 new titles a year under three imprints: Chicago Review Press Books (general trade and children's titles), Lawrence Hill Books (multicultural titles), and A Capella Books (music, theatre, dance titles). It is listed in Publishers Weekly as one of the fastest-growing independent presses in the country.

Chicago Review Press staff

Top staffers at CRP Books-Associate Publisher Cynthia Sherry and Production Manager Allison Felus-make themselves available to IPG publishers for problem solving and shop talk. They have 30 years of combined publishing experience between them.

IPG's daily online sales reports make it very easy to monitor sales and inventory. There's no need to guess or wait for an end-of-month report.

The monthly reports show exactly who is buying our books so we know where to target our marketing.

When designing book covers, advice from those experienced in the book trade is essential, and IPG always has good suggestions about our proposed designs.

IPG makes it easy to participate in library shows.

We enjoy the reduced pricing IPG has negotiated for Amazon.com's marketing programs.


Jan Axelson
Lakeview Research LLC
Madison, Wisconsin


Cynthia Sherry
Publisher
Chicago Review Press Books
Over the last 19 years, Cynthia has held financial management as well as editorial and acquisitions positions at IPG and Chicago Review Press. She manages an editorial and production staff of eight.

What Cynthia does for IPG publishers:
  • Offers a publisher's perspective on IPG's services to potential clients and new publishers who approach her at BEA or sales conference to ask questions about IPG. It is reassuring for a publisher to hear from another publisher what they like best about IPG's program and what IPG's strengths are.
  • Answers questions regarding typical provisions in publishing contracts.
  • Plays matchmaker at the London Book Fair and other trade shows when presented with a good title that's not right for CRP. Cynthia never hesitates to suggest another IPG publisher whose list it might fit.

Next . . .

About IPG

What Makes IPG Different

History of IPG

An Overview of the IPG Marketing Approach

IPG Sales Channels

An Overview of IPG Marketing Support

Specific Marketing Services

Order Processing, Billing, Shipping, and Customer Service

IPG's Financial Condition and Publisher Payment Policies

IPG's Contractual Arrangements with its Client Publishers

FAQ About Distribution Through IPG

The IPG Approach

Home