SPECIFIC MARKETING SERVICES continued . . .

Meetings and Shows

IPG attends regional, national, and international trade shows such as BookExpo America, the Frankfurt and London book fairs, and the American Library Assocation conventions.

IPG also attends a growing list of specialized meetings such as those organized by the Museum Store Association (MSA), the Association of Partners for Public Lands, and the National School Supply and Equipment Association (NSSEA).

IPG's professional and academic distribution division also attends various trade shows each year, many of which are associated with scholarly groups, such as the Modern Language Association, the Association of Asian Studies, and The American Sociological Association. Many of these specialized meetings and shows offer an opportunity to sell books, and all of them generate sales leads.

Advertising and Promotion

IPG passes on the benefit of its higher frequency advertising rates in well-known trade publications-Publishers Weekly, Library Journal, School Library Journal, Radio & Television Interview Report-to client publishers, enabling them to place advertisements at greatly reduced rates, and also assists client publishers in identifying appropriate advertising vehicles that are tailored to their titles and budgets.

As an American Booksellers' Association Book Sense Publisher Partner, IPG provides client publishers access to marketing programs focusing on the nation's independent booksellers at discounted rates.

Client publishers choose the level of participation in this display that suits their needs. Some take a whole booth, some put up posters, some just use the meeting area. The cost of participation depends on the level of exposure desired. The savings gained through IPG's ability to buy in bulk are once again passed on to the participating publishers.

Cynthia Murphy
Marketing Manager
Cynthia has been in publishing for over 25 years. She spent the lion's share of her publishing career with Rand McNally & Company, where she progressed from management positions in advertising and sales promotion, event planning, and sales support to sales, where she ultimately had responsibility for that company's domestic commission book rep groups and its network of international sales distributors and agents.

At IPG, she partners with publishers to find the best means of drawing attention to their titles while being ever mindful of the scope of the expenditure and what they might expect to gain from it.