Schools, School Libraries, and School Supply Stores

IPG works intensively with approximately 300 education accounts and sends hundreds of personalized catalogs and samples to customers who require them. IPG attends Ed Expo, the largest national school supply trade association meeting, and the Educational Book and Media Association meeting, during which the IPG education specialist builds new and fosters current relationships with educational wholesalers from around the country.

Success with the education accounts requires a highly disciplined approach. The buyers are experts in their fields and will not wade through long catalogs hoping to find a title or two that is relevant to their interests. IPG's experienced education rep presents to these buyers only titles that they will want to see.

 

Karen Adler

Educational Sales Representative

Before joining IPG, Karen worked as a buyer for Scholastic Book Fairs for eight years and at Books Are Fun for three years. She is a former elementary school teacher and assistant principal. Her specialty is the educational supply market, a diverse group of accounts that includes teacher supply stores, home school mail order catalogs, preschools, teaching facilities for senior citizens, trade schools, special needs and gifted education accounts, as well as several book fair accounts.

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Schools, School Libraries, and School Supply Stores
Book Clubs
Special Sales and The Gift Market