IPG SALES CHANNELS

The Zephyr Catalog

IPG also owns and operates The Zephyr Catalog, a mail order catalog sent twice a year to 200,000 teachers. It features professional development titles and supplementary classroom materials. Relevant books from IPG-distributed publishers are included in this catalog.

Zephyr Press catalog, Spring 2006

The Computer Market

IPG is the largest distributor of computer books produced by independent publishers, and markets them to many customers in addition to traditional bookstores, such as hardware and software stores, corporations, and catalogs.

The Gift Market

IPG has recently entered the gift market and now employs independent rep groups to service it. This is a new and fast-growing part of IPG's marketing effort.


Michael Riley,
Gift Sales Manager

Michael joined Independent Publishers Group in 2005 as Museum Sales Specialist in the special sales department. He has over 10 years of book industry experience, including publishing and retail bookselling. Prior to working for IPG, he was the book buyer for the Museum of Contemporary Art, Chicago, and before that he was a field sales representative for Phaidon Press. Michael manages the gift market sales rep force for IPG. He also sells to all museum accounts that are not serviced by our commission sales representatives as well as select specialty accounts.


Sample Zephyr Catalog Spread

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About IPG

What Makes IPG Different

History of IPG

An Overview of the IPG Marketing Approach

IPG Sales Channels

An Overview of IPG Marketing Support

Specific Marketing Services

Order Processing, Billing, Shipping, and Customer Service

IPG's Financial Condition and Publisher Payment Policies

IPG's Contractual Arrangements with its Client Publishers

FAQ About Distribution Through IPG

The IPG Approach

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