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IPG SALES CHANNELS The Spanish Language Market This market is new, but sales are increasing exponentially. Most of the IPG-distributed publishers who make use of this channel are located in Spain or South America and publish only in Spanish, but other who publish in English have found that Spanish language editions of their books sell well.
Canada IPG sells directly to the Canadian market. Orders are generated by sales reps directly employed by IPG and are filled by the IPG distribution center. Billing to Canadian accounts is in Canadian dollars. Conducting this business directly, rather than through a subdistributor, means that IPG-distributed titles are priced to the Canadian market and are therefore competitive. |
Direct-to-Consumer Sales Many IPG publishers make use of IPG’s 800-number and fulfillment services to take care of orders generated by their own advertising efforts or websites. IPG can process all the major credit cards and its computer system keeps track of the books sold and captures the customer information for each order. Also, most IPG publishers take advantage of IPG’s fulfillment service (at a much reduced rate) to ship orders they have generated themselves to corporations or groups. This means that they have no need to operate their own warehousing facilities. Publishers who work through a distributor often complain that they lose touch with their marketplace and that they cannot get straight answers to their questions from the distributor. IPG is intensely aware of this very real problem and overcomes it by providing a wealth of market information to its client publishers. |
Diana Calice Spanish Book Specialist Diana came to IPG after making the rounds with the industry B's—she was most recently with Barrons Educational Series, and was previously the North American Spanish buyer for Borders Group and director of the Spanish-language market for Baker & Taylor. Diana is responsible for marketing and sales of all Spanish-language publishers and titles.
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