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IPG SALES CHANNELS
Independent Booksellers and Regional Wholesalers
Independent book retailers and regional wholesalers are covered by IPG's 23 U.S. and 12 Canadian commission sales reps. These are the premier commission reps in the country. They have strong relationships, built over many years, with the booksellers on whom they call, and their recommendations as to appropriate titles and quantities are given careful consideration.
The IPG sales department is in frequent contact with the reps on the road as well as with the central offices maintained by each rep group, to pass on publicity information and to respond to rep requests for follow-up contacts with individual accounts.
Example of an author appearance and regional review email for a Small Press Selection
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 In addition to appearing on the Today Show today, Dr. Kotler and The Essential Cosmetic Surgery Companion (0971226229/Ernest Mitchell Publishers) will be written up in the New York Post. The writer called and spoke with Dr. Kotler and two of his patients last week.
The author also has a scheduled interview with a writer for the Chicago Tribune Sunday paper at the end of this week.
You can find this book on page 1 of the Fall 2005 Small Press Selection catalog or on our website at http://www.ipgbook.com/showbook.cfm?bookid=0971226229.
Brooke O'Donnell
Trade Sales Manager
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Jeff worked as the National Accounts Manager at Sourcebooks, in Naperville, Illinois. Prior to that, he worked for 10 years as a manager at various Barnes & Noble stores. He has experience managing an independent sales force and has also sold to virtually all of the major national accounts during his time at Sourcebooks. He came to IPG in the fall of 2006.
As the main conduit between publishers and IPG's commission sales groups, Jeff:
- Coordinates publishers' publicity efforts with the sales reps and their accounts
- Compiles and sends email notifications of national and regional publicity hits for the reps
- Confirms author events with sales reps and ensures that books are ordered for signings
- Determines what materials each rep needs to adequately sell a title in his or her territory—whether a galley, a sample chapter, a finished book, or a tip sheet—to supplement the catalog copy
- Keeps IPG international subdistributors current on publishers' book programs
- Advises publishers on book-packaging issues, including cover designs, pricing, and titles
- Reviews all submitted titles, a process that includes assigning BISAC codes, confirming subject categories, and other book specifications
- Works with publishers to get appropriate sales material for the reps in advance of the sales conference
- Puts together targeted bookstore lists for publishers trying to organize book launches or other special events
- Advises publishers on co-op opportunities and pricing
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