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IPG SALES CHANNELS E-Marketing Recently, IPG completed a database that contains specifications, descriptions, author information, and cover images for every title that it sells. This mass of information is continuously updated and automatically sent once a week, in electronic form, to more than 65 bookrelated organizations. Web booksellers such as Amazon, Barnes & Noble.com, and many more immediately put this information up on their sites. All of the larger chains and wholesalers rely on it for ordering and reordering. Such "data feeds" are technically very demanding and expensive to provide-in most cases, information must be converted to ONIX, and each recipient has special requirements as to how the data must be formatted-but the ability to provide this data gives IPG-distributed titles an important marketing edge. Libraries IPG sends its major catalogs each season to the 8,000 public libraries that have the largest book-buying budgets. IPG also participates in the approval and continuation plans of the national and regional library wholesalers, and advises its client publishers on how to get reviews in Booklist, Library Journal, School Library Journal, Kirkus, and Publisher's Weekly. |
Publishers distributed through IPG are much more likely to have their titles reviewed in these publications than those who do not have a first-rate distributor. IPG's sales to the library market are coordinated by the former head of Quality Books.
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Salma Yaqubi Database Manager Salma at one time managed an independent bookstore in Chicago that specialized in science fiction and cult classics. Her technical experience includes database administration for various sectors, including retail books, nonprofits, and the University of Chicago. Immediately prior to working for IPG, she managed data for the Chicago Department of Public Health and was responsible for revamping systems, creating flow to websites and print materials, and getting their clientele data up to code.
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