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IPG SALES CHANNELS WHAT FOLLOWS is a more specific account of the sales channels, publisher support services, and other capabilities of IPG. In many places there are detailed lists of functions performed and some biographical information about the person who manages those functions. In other places there are samples of IPG's marketing materials, publisher reports, and other documents. In the yearly "trading partner" reviews conducted by these national accounts, IPG always receives a rating of "excellent."National Accounts The large chains and wholesalers—B & N, Borders, Baker & Taylor, and Ingram—are intensively serviced by in-house IPG staff or by a combination of commissioned reps and IPG staff. These experienced salespeople are well prepared. In the yearly "trading partner" reviews conducted by these national accounts, IPG always receives a rating of "excellent."
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Mark Voigt National Accounts Manager Mark has been with IPG since 1996. He works with Barnes & Noble, Barnes & Noble College, Barnes & Noble.com, and Borders. Attending to these accounts requires hours of travel time, travel planning, and, of course, expertise. Prior to IPG, Mark was Sales Manager at Pfeifer-Hamilton Publishers in Duluth, Minnesota. This is a partial list of what Mark and his staff do to sell the IPG publishers' titles to the major accounts:
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