|
|
IPG SALES CHANNELS The Professional and Academic Market IPG sends specialized subject catalogs to college and university professors to secure course adoptions, works closely with academic, professional, and business libraries, and approaches professional and academic associations and groups.
Many titles represented by IPG, originally published with only the traditional book market in mind, are now also adopted for college and university courses and bought by research libraries. This added distribution channel has meant increased sales for trade titles, and it also gives IPG publishers the freedom to consider titles that might have seemed too academic for the trade or too "tradey" for the academic market-a new and very interesting niche. |
Paul Murphy, VP Professional and Academic Markets Paul Murphy has been in the book business for 26 years. He has held various senior positions in sales, marketing, and editorial at McGraw-Hill; Thomson; Course Technology Inc; and Holt, Rinehart and Winston. His rich experience in many professional and academic markets has helped IPG publishers find author leads for supplemental texts and has helped publishers identify and target schools for pre-selling market research. Paul's core responsibilities include managing and acquiring professional, academic, and computer publishers and managing the production of the Zephyr catalog. Paul's team also develops professional and academic subject mailers to promote titles to targeted lists of academics and professionals for use as college-course materials and professional resources. Reaching out to professionals and academics for personal development and academic course adoptions greatly extends the life and sales of IPG titles.
|
