Sales Channels

Special Sales and the Gift Market

Special Sales

In addition to its comprehensive approach to the book trade, IPG also operates an in-house department to sell to accounts outside the regular book trade. Sales to these customers are especially important to the IPG publishers because the returns are negligible and many titles sell well for years after they have run their course in the trade.

IPG actively sells to more than 1,200 museum stores—fine arts museums, history museums, science museums, planetariums, and more. While most museum stores do not carry as many titles as a trade bookstore, the right book matched to the right store will lead to substantial long-term sales.

The Gift Market

IPG participates in more than eight regional gift shows, including major shows in Atlanta and New York, and produces a separate gift book catalog each season to support sales in this market. IPG has space in seven showrooms in gift marts across the United States.