Publicity and PR

IPG has an in-house publicity and PR department that offers consultation to all IPG-distributed publishers in regard to press releases, media lists, publicity-campaign strategies for particular titles, media-submission guidelines and deadlines, author tours, and much more. 

The IPG publicity staff can also provide, for a very reasonable fee, full media campaigns including print, online, radio, and TV publicity. Many IPG client publishers use IPG’s publicity services on a cafeteria basis, requesting, for instance, only media lists or press releases. Services of any kind are offered only when the staff is confident that the results will justify the cost.

Consultation and support offered by the Publicity Department at no charge to publishers include:

  • A seasonal catalog mailing to the media, including cover letter and review copy request form
  • Recommending freelance publicists and reviewing their proposed contracts for cost-effectiveness, legitimacy, and feasibility.
  • Updating the in-depth "Publicity 101" series on IPG Publisher Resources, which provides a complete publicity campaign template for IPG client publishers.
  • Fielding media phone calls and directing them to publishers as needed.
  • Updating via the newsletter key publicity opportunities and deadlines for industry publications.

 Caitlin Eck

Publicity Manager, Independent Publishers Group

Caitlin joined the IPG publicity department in November 2011 after three years of working in publicity at Penguin Group USA and a year as the events and marketing manager at an independent bookstore. For IPG she has garnered publicity hits in major media outlets including the New York Times Sunday Book Review, NPR's "Tell Me More," Redbook, Essence, Discover, "The Jeff Probst Show," Chicago Tribune, Parenting, and Gawker Media's io9.  She handles publicity for non-fiction, arts & entertainment, African American interest, women’s interest, men’s interest, children’s activity and picture books and specialty titles for IPG publishers.

Laura Di Giovine

Publicity Manager, Trafalgar Square Publishing

Laura joined the IPG publicity team in February 2007 as a publicist, and is now head of IPG's publicity efforts for Trafalgar Square titles. She has garnered book coverage in top national media outlets such as Family Circle, Redbook, "The Tavis Smiley Show", FOX & Friends, NBC's TODAY show, The Golf Channel, Vanity Fair, Maclean's, The Los Angeles Times, The New York Times and The Washington Post.

Publicity and PR
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