IPG has a full-time title development manager whose sole job is to consult with publishers well before a title goes to press—often even before an agreement is signed with an author—as to the likely strength of any title and how it can best be positioned for maximum sales. She does research on the comparative strength of the market niches into which any particular title might fit, analyzes the success of the various approaches to cover design and title that have been tried, and helps publishers build sales "hooks" into their titles from the very start of the title development process.
As part of the book production process she reviews the cover, book design, and layout from a sales perspective; reviews jacket and flap copy for appropriate and effective content; discusses publication date, timing, and pricing issues; discusses format issues—paper, cloth, or other; reviews marketing, author tours and appearances, and publicity plans; suggests or reviews advertising plans and opportunities; explains how to collect and interpret comparable title information; and discusses initial print runs and sales projections with the publisher.
The collaboration and resources at IPG are especially important for small publishers who are new to the general trade world. It is a major piece of the title development manager’s responsibilities to act as a consultant to IPG’s clients. IPG will not only do a lot for the publisher, but also teach the publisher a lot about the business, and treat the publisher’s bottom line as if it were our own—constantly suggesting efficiencies and passing along discounts or important no charge “extras” such as a Nielsen BookScan account, Lexile leveling discounts, inclusion at no charge in gift and education catalogs, custom catalogs (region specific for example), and representation at dozens of trade shows for the book, gift, library and education markets.
Publishers have access to everyone at IPG who works on their titles, be it the operations department or publicity, or sales. IPG does not believe in gatekeepers or account managers. Publishers work more closely with some staffers, but the entire IPG staff is available directly without an intermediary.
Richard is IPG’s in-house consultant who works with client publishers to better position their titles in the market to maximize sales and profitability. He also directs the Small Press United program.
First a thriving small press, then 40 years of steady growth as a book distributor.
|What Makes IPG Different? ›|
IPG offers more distribution programs, marketing channels, and support services than any other distributor.
|Marketing Services ›|
IPG’s dedicated marketing team offers many services aimed at advancing the visibility of their publisher clients’ brands and titles.
|Sales Channels ›|
IPG has more sales channels than any other distributor.
|Digital Services ›|
Since 2001 IPG has provided e-book conversion, consolidation, storage, and distribution, and very favorable rates for POD printing.
|Specific Services for Publishers ›|
Pre-pub consultation, sales meetings and shows, access to Bookscan, Publicity and PR, advertising opportunities, and much more.
State-of-the-art software and Distribution Center facilities; 24-hour turn time on orders.
|Financial Condition & Payment Policies ›|
IPG's client publishers have been, without exception, paid in full and on time. IPG has no long-term debt at all.
|Distribution Agreement ›|
IPG takes a fee based on net billing but no fees (unlike most distributors) for the storage of active titles, in-out charges, sample copies, etc.
Any questions? Check out answers to frequently asked questions from customers, clients, and current publishers.