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SPECIFIC MARKETING SERVICES
Sales Meetings IPG holds twice yearly sales meetings in New York at which its client publishers present their new titles for the coming season to the IPG sales force. The major IPG catalogs-General Trade, Children's, Professional and Academic, Small Press, and Spanish-are ready for this meeting, and they are supplemented by sales kits containing tip sheets, blads, sample interiors, tables of contents, background and marketing information, and author information for each |
This material, developed initially by the publishers, is extensively reworked by the IPG marketing staff, in cooperation with the publishers, to produce a clearly focused image of each title to support the sales people in their presentations to the booksellers and their other customers. Publishers who attend these meetings get valuable feedback on their titles.
The catalogs themselves are all four color throughout, very carefully designed, and have contemporary covers which have been praised by the buyers to whom they are presented. Publishers pay their pro rata share of the cost of the production of the catalogs in which their titles appear, but this is in the range of $200 for a half-page frontlist title.
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Molly Lyons Production Manager Molly began in the publishing industry at the University of Denver Publishing Institute. She then took a position at Random House in New York, where she worked her way up from Production Assistant to Associate Production Manager at the Random House Publishing Group. For both hardcovers and paperbacks, she handled schedules for editing, typesetting, proofing, printing, binding, and shipping to the warehouse. She produced cost estimates, solicited quotes from vendors, collaborated with designers and copyeditors, and color-corrected jacket proofs. Molly came to IPG from Random House in 2004.
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