Marketing Services

Much of IPG's consistent growth (25 percent yearly on average) has come not by adding more publishers and titles to its lists, but rather by its success in supporting and encouraging the growth of its client publishers by opening new sales channels and by greatly expanding the number of marketing support services offered to them. 

IPG provides the benefit of its higher frequency advertising rates in well-known trade publications—Publishers Weekly, Library JournalSchool Library Journal, etc—to client publishers, enabling them to advertise at greatly reduced rates, and also assists client publishers in identifying appropriate advertising vehicles that are tailored to their titles and budgets. As ABA members, IPG also provides client publishers access to marketing programs focusing on the nation's independent booksellers at deeply discounted rates.

Since more than half of the total sale of books is now outside of the ordinary book trade, IPG offers targeted marketing services for our six different distribution programs in order to meet the particular needs of various kinds of publishers and market segments. All of these programs benefit from IPG’s very powerful back office and IT capabilities. All titles are sold to accounts in and out of the trade, and when appropriate, are marketed to academic and specialty markets, displayed at trade shows, and featured in specialty catalogs and marketing pieces.

 

Lauren Klouda

IPG Marketing Manager, Print & Digital

Lauren has been a part of independent publishing at IPG (Independent Publishers Group) since 2010. Her background in social media and online marketing services has led to the development of IPG's robust marketing and advertising programs and significant increases in web traffic and online sales. Initially focused primarily on developing strategies and tools to market ebooks and digital content, Lauren now works with IPG client publishers, authors, partners, booksellers, and libraries across the book industry to create engaging online content and marketing materials designed to help readers discover books, whether in digital or print, at their local bookstore or library or online. She manages the Marketing team at Independent Publishers Group (IPG).

Visit the IPG Blog for an interview with Lauren Klouda. 

 

Niki Stuckmann

Marketing Associate

Niki graduated from Illinois State University, where she specialized in English and Publishing. She is primarily responsible for assisting the IPG Marketing Manager in the development and execution of print & digital marketing strategies, advertising, and communications. Niki also works with and maintains IPG's relationship with the Regional Bookseller Associations and the ABA. Her background in social media marketing has been integral in executing and optimizing IPG’s social media platforms, including, Twitter, Facebook, Pinterest, and Goodreads. 

Marketing Services
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